Margaret Paul is a bestselling author, popular Huffington Post writer and co-creator of the powerful Inner Bonding® self-healing process, and the related SelfQuest® self-healing software program – recommended by actress Lindsay Wagner and singer Alanis Morissette.
She has appeared on numerous radio and television shows (including Oprah). Her book titles include “Do I Have to Give Up Me to Be Loved By You” (and subsequent titles “Do I Have to Give Up Me to Be Loved By God,” and “…By My Kids”), “Healing Your Aloneness” and “Inner Bonding.” Margaret holds a Ph.D. in psychology, is a relationship expert, public speaker, consultant and artist. She has successfully worked with thousands and taught classes and seminars for over 46 years.
INTERVIEW HIGHLIGHTS
KIMBERLY: How are you reaching people? What’s the best way to let them know that you’re out there when you are marketing to them? What strategy are you using?
MARGARET: I do a lot of different things – articles, social media, podcasts, and webinars every month. I put on a free webinar that people can come on to, and I work with them on the phone, answer their questions. I also have a weekly newsletter that I put out that advertises many different things, and a free article and a member article; and they are actually two free articles – one written by me, one written by one of the other facilitators that we have. And that’s a really great way to market. I do 30-day at-home courses and advertise these through the email program. You need to have an email program, building a list is very important in marketing. I also do joint ventures with people that also advertise for me and sell some of my products.
KIMBERLY: How are you turning the leads into customers? I ask that question because as Mind Body Spirit Entrepreneurs a lot of times we don’t like to ask for the sale, we don’t want to feel like we are selling, we want to feel like the Law of Attraction is just working for us. But everyone has a unique way of converting their leads into actual customers, so how do you do that?
MARGARET: The first thing that people usually do when they come to my website is they take my free Inner Bonding® course. It is a fairly in-depth e-course, 42 pages, a seven-day course of their getting a lesson every day for seven days, and that gives them the basis of Inner Bonding®. They have to have a basis of the process in order to really go further, so they’re able to get that basis through the free Inner Bonding® course. We also give them seven free days on our membership site which is also very helpful to people. Once they do that, and of course they are on our list, and we can inform them of the other things that are available for them. And that’s one of the main ways that people come to my courses. They work with me individually on phone or Skype, come to my five-day intensives, and come to my workshops. One of the major ways that they get to me is through doing something free first, and then realizing, ‘Oh, this is great, I really want to go further with this!’ Then they start receiving emails about what else we offer.
INTERVIEW TWEETABLE
“You have to make YOUR mistakes.” ~Margaret Paul
INTERVIEW LINKS
Website: www.margaretpaul.com
Facebook: www.facebook.com/innerbonding
Twitter: twitter.com/innerBonding
