When it comes to reaching more people with your business, Spiritual Entrepreneurs have to overcome the tendency to self isolate in order to make the positive difference in the world their souls have come here to make.
If you don’t find your way out in the world to let others know who you are and what you do, it’s really hard to make a bigger impact with your business, even if word of mouth is already working for you.
Yes, to stop self-isolation you’ll have to heal the blocks to being seen, heard, feeling valuable, or being understood, you’ll have to process those fears once and for all.
You’ll have to call your energy back from the past wounds that still destroy and handicap you today… because the atrocious incident(s) that wounded you ever so long ago isn’t anywhere near the present moment where you power to create and make a difference truly is.
Once you clear blame and shame patterns of the past you have access to all the power you need to create your biz in the present moment.
With a comfortable level of fearlessness to share who you are with the world under your belt, the next step is to be super clear about who you serve, what their expensive painful, can’t DIY problem is.
You’ll want to understand how their problem makes them feel, and the solution they want to have, even if it’s not the solution they NEED.
You’ll want to be able to explain other symptoms of the problem your client has, some they may not even be aware of yet, and be super clear about solutions your services provide.
Use that information to clearly define a marketing message that not only clearly attracts your ideal clients and strategic partners, it also feels congruent and easy for you to talk about.
I highly recommend hiring an experienced copywriter to help you with the right words. It’s worth the big expense in the long run.
Once you’ve defined all that and have a simple digital way people can make an appointment with you, you’ll need a rock-solid real-life strategy to reach out into the world to let people know about you and offer your services.
A strategy that doesn’t break the bank.
A strategy that is aligned with Spiritual Principles that feels good to manifest.
A strategy that is guaranteed to bring you new clients.
A strategy where you can feel like you are being helpful and contributing, AND feel comfortable asking them to send you clients.
That is called creating a network of collaborative strategic partners.
Yes! back to old-fashioned networking where people actually create REAL connections with living breathing people, not a cold systemized digital billboard funnel.
You’ll want to build a network of strategic partners because it’s a marvelous way both partners can leverage each other’s client base to serve their clients better.
A strategic partner will have the same target market as your business but solve a different problem for them than you do or in a different way.
The more strategic partners you have relationships with, the more referrals you’ll be able to send to each other, and at the same time offer your clients another solution if you can’t help them.
It’s a complete win-win situation for all: you, your client, the strategic partner.
HOW TO FIND STRATEGIC PARTNERS
The BEST strategic partners can be found by really understanding the wants, needs, and desires of YOUR target client.
Once you understand YOUR client practically better than they know themselves, you’ll know what they buy, who they’re likely to hire, what they do for fun, leisure, and self-care.
It’s the owners of THOSE businesses you’ll want to establish collaborative partnerships with.
That’s how you come up with WHO to approach.
The next step is knowing what to say.
Remember the relationship you are creating is collaborative, meaning you both will be sharing the details of your ideal client with each other and how you uniquely serve them.
Before the call I suggest coming up with a script outline, so that you’re ready to say, listen and ask for what you really want during your time together.
WHAT I WRITE DOWN TO GET READY FOR MINE:
- What I call myself who I serve and what problem I solve.
- An expanded description of my clients’ problem, and its complications they might not be able to see yet. I summarize the outcome of my unique healing solutions and all collateral benefits. I’ll also have remarkable case studies to refer to help my collaboration partner understand the uniqueness of what I do, the philosophy behind it, and the high standards I hold myself, my business, and my clients to.
- I’ll have a description of other collaborative partners I’m looking for so that they can offer to introduce us and further expand my collaborative network.
- I’ll also have a list of business and personal needs to ask to be connected with like, good VA, copywriter, coach, babysitter, foodservice…
During the call, we thoroughly listen, take notes and discuss the needs of one biz at a time and offer any introductions that make sense.
I found that when you employ this strategy consistently the results of your efforts show up in two very important places: your scheduling book and your bank accounts.
Our world is changing rapidly, creating fear, isolation, and major separation.
Spiritual entrepreneurs have the solutions our world needs to help people choose to lean back in love, trust, and faith, instead of succumbing to fear. I paraphrase what Carolyn Myss wrote in her book, “Why People Don’t Heal… either you believe in the power of the Divine, or you don’t.”
It’s time spiritual entrepreneurs stand up and deliver our genius in the ways we’ve been called.
It’s time to transform the meekness of our victim power into full-on Victorious so we can fight FOR unity, fight FOR connection, FOR collaboration and do our part to save our world.
Yes, it’s the toughest work you’ll ever be challenged to face, AND you, with your deeply loving heart, are EXACTLY what it takes to heal yourself, heal others, and the entire world.
I truly hope this simple yet EXTREMELY powerful way to collaborate your business has inspired you to stand up and deliver your gifts to the world and BE the difference you’ve been called here to make.
