Nowadays, if you are a psychotherapist, you cannot just rent an office space and expect your clients to come. We all need to master the art of marketing and networking. Not so long ago, everyone was focused on key words and SEO. While this is still relevant, these days social media visibility and marketing is key for your success. It gives you a “social proof” as people use social media such as Facebook daily, so you need to stay on top of current trends in marketing. Your clients want to know not only what training and credentials you have, but also who you are – as a PERSON.
This doesn’t mean that you are going to share all the private things about yourself, however knowing your hobbies, your values, and who you admire, will create a bond with your potential clients as they will be able to relate to you more.
You might be overwhelmed as there are no clear guidelines when it comes to social media, however don’t despair. With these simple guidelines you will be on your way to start making connections on LinkedIn. LinkedIn is still #1 portal for Social Media.
When I left corporate world to pursue my passion work full time, it was equally overwhelming for me, and I will be sharing what I’ve learned during the last 4 years of attending different professional development and social media trainings so you don’t have to repeat the same mistakes.
First of all, don’t worry if you don’t get everything perfect the first time. You will learn as you go.
Here are some DO’s and DON’Ts for marketing on LinkedIn.
Do’s:
- Make your profile stand out. Use a professional photo and include your phone number in the title.
- Use descriptions how SPECIFICALLY you help your clients. For example, I specialize in helping women who suffer from childhood trauma and abuse by utilizing mind-body healing techniques. What makes you different? Why would a client hire you and not another counselor or coach?
- Use photos, logos and bold letters to make the reading more interesting.
- Include testimonials from colleagues and clients.
- Research the groups – I suggest to start with 2 or 3 and participate in discussions. In this way, you are building credibility.
- Schedule one-on-one sessions with colleagues and other professionals that you feel could help you and your business.
- Publish articles related to your niche and target audience.
Don’ts:
- Don’t treat LinkedIn as Facebook. Don’t be too personal, stick to professional language and don’t post inappropriate photos. I’ve seen people post photos in the nude or bathing suits. Not a good idea unless you are in swimwear business or you are an artist, for example.
- Don’t engage in political discussions or anything similar that might create adversity and conflict.
- Don’t send requests to people you don’t know. Instead, ask for a recommendation.
- Don’t spam people’s emails with promotions or events that are not relevant.
- Don’t assume – ask.
