PR Tip: Go with the flow…
We are seeing a shift from the old, it’s there if you look hard enough. The pandemic has seen a lot of fear-based reporting, mainly in the news segments of shows and publications, scaring us into submission, ensuring we are doing as we are told. Segments of magazines and papers with a different vibration – conscious writers and editors wanting to focus on positive or uplifting stories. Consumers are desiring a more truthful and meaningful connection through storytelling – and some are switching off the mainstream media because it has become hugely triggering for some. However, where there is fear in the news, the features, and stories often in the same publications are carrying balanced, happy and motivational messages.