The CEO of GREATful Woman® LLC, Stephanie Bavaro is dedicated to providing her clients with the clarity and resources to take their next-best step — in business and life. An award-winning entrepreneur and certified Project Management Professional (PMP), Stephanie is a Virtual Executive™ and Systems Whisperer™, consulting at all levels — from corporate programs to private coaching of her award winning TeleSummit Success™ program.
A #1 International best-selling author, Stephanie shares juicy insights from brilliant transformational leaders with her GREATful Woman Talks! And yes, GREATful Woman® offers sexy BLING t-shirts, water-bottles, bags and more with GREATful Gear™.
Stephanie loves Italy (she moved to Italy’s Amalfi Coast during the 2013 GREATful WOMAN Talks!™ TeleSummit and speaks Italian). She is an avid supporter, personally and professionally, of Motivating the Teen Spirit (motivatingtheteenspirit.com) and RAINN — Rape, Abuse, Incest National Network (rainn.org), donating a percentage of all GREATful sales to their efforts to heal and support women.
INTERVIEW HIGHLIGHTS
Kimberly: What was the steps you took to turn it into a business?
Stephanie: It’s the marriage of montaging your passion with the parts of you that you can’t help but do well. I can’t help but be organized or an effective communicator. No matter what the project is, I am going to approach it from a place that I do well. I believe the money lives in the marriage of the passion with those skills within us. When I first started doing GREATful Woman® and sex, I didn’t want to be a project manager. I believed that that’s the old me. It was not until I initially released my inner project manager that I could not suppress it. I started having phenomenal success. Don’t quit your first job, unless it is abusive. Think of it as a stream of income instead of as a betrayal of your passion. Step away from your current investor (employer) only if you’re stepping into a solid financial foundation. People quit their jobs for their passion sometimes and don’t receive much money because their passion did not organically blend into their lives.
I delegated the editing of my video of GREATful Woman® talks, and I have provided them with detailed instructions, and I just got back the video, and they did not do it as I requested. I have considered to do it myself, but it is easier to have an opinion about something than creating it. My friend would tell me “Put down the graphics, just walk away, you don’t have the tools. You give awesome feedback and vision but you don’t have the skills.’
What is needed is a person whose strength is your weakness and it is something they love to do. There are people who love and breathe video editing. And when you work with them, you create a relationship with them and a standard. They will know what you want to be done, it is also good to document your standards, standard graphics or text or whatever so that if someone new come along they can learn from your standards.
Pam Hendricks told us ‘You’re not going to like your first product just accept it.’ I wanted to love my first product after all it’s my first product, it’s just like saying ‘You not going to like your first born. GREATful Woman Talks!® was my first commercial product. But my first product ever was “A guide to 6 saucy secrets of a GREATful Woman®”. All I can say is allow yourself to be a working progress but do not let being a ‘working progress’ stop you from doing things. I live by saying ‘Imperfect action beats perfect inaction every single time’ because I can certainly be my worst enemy if I don’t.
For example if I don’t promote GREATful Woman® talks, no one will know the effort I put in the site because we don’t live in the world where if we build it they will come. We have to go out and do our hustle, otherwise they won’t come.
You need also to follow your money. When it comes to proprieties of what needs to move forward, I always push the needle to telesummit success because that’s what gives me the financial freedom to continue GREATful Woman® full-time.
Kimberly: Is telesummit the best marketing strategy that has worked for you so far?
Stephanie: It has been without a doubt a miracle growth on my list. My coach said to expect about 300, and I had 3,000. For me telesummit has been a way to get to my target audience in, at a level that resonates them, to really stay focus on the list building.
Kimberly: How do you determine you ideal client?
Stephanie: I have two very distinct ideas of client one is telesummit and the other is my GREATful Woman® success client. With the GREATful Woman® I started to talk about what I want but then I asked the people I was coaching what they wanted and I included what they want. If you’re in doubt, start with you and then just keep asking question to find out: what kind of music do they listen to? Are they married? Do they have a house, kids or apartment? None of this is of a place of judgment, it is to find clarity of your audience so that you can speak to them and relate to them so they can just hear you.
Kimberly: In social media, how are using it? And which works better for you?
Stephanie: I pick a social media platform per year. Two years ago I chose Facebook and I have 4,000 friends. I don’t add just anybody I tend to select people that resonate with me. I also have Facebook fan pages for the products. Last year it wasTwitter, I went from 146 to 10,000. 
What I like about Instagram is that it transposes to Facebook and Twitter so I am also using it this year. I post on Facebook and Twitter once a day and I vary it from an inspirational quote, what I’m eating, pictures of puppy, so they can try to get understanding of who I am. I also use Pinterest and I have a YouTube channel.
INTERVIEW TWEETABLE
“The money lives in the marriage of the passion with those skills within us.” ~Stephanie Bavaro
INTERVIEW LINKS
Website: http://www.greatfulwoman.com/
Facebook: https://www.facebook.com/GREATfulWomanFan/
Twitter: https://twitter.com/GREATfulWoman
Youtube: https://www.youtube.com/user/GREATfulWoman
INTERVIEW TRANSCRIPT
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